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5 Tips for Value Engineering Your Print Projects

Posted: 11/20/2018

Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether a building renovation or a print campaign and making sure that you are maximizing the value of every dollar. Sometimes less expensive options can get the job done without sacrificing quality. Here are five ways you can value engineer

Securing Your Customers’ Loyalty

Posted: 9/11/2018

Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. 1. Market in the age of “me.” 2. Coupons galore! 3. Don’t be channel agnostic. 4. Ask their opinion. 5. Remember to say “thank you.”

Does Your Multichannel Strategy Need an Update?

Posted: 7/10/2018

When was the last time your print marketing strategy was freshened up? When was the last time you looked at your creative approach, value proposition, and media mix with fresh eyes? If it’s been a while, maybe now is the time. Here are three areas to consider.

3 Tips for Maximizing Results with Print + Email

Posted: 6/4/2018

Email makes a terrific partner to direct mail campaigns, whether sent in advance of the mailing or as a follow-up. Combine direct mail with email is a great way to increase response rates. Here are three ways to manage the timing to turbocharge your results.

Is Social Media Print’s New Best Friend?

Posted: 5/1/2018

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together.

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