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Tips for Mailing on a Budget

Posted: 10/28/2019

Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don't mail less. Mail smarter. Need help optimizing your postal costs using one or more of these techniques? Richardson can show you how:

Is Your Print Project Really Finished?

Posted: 9/27/2019

Any marketer has access to high-quality printing, but far fewer take the time to invest in high-quality coating. For those that do, the extra time can make the difference between buyers seeing your project as “a nice piece” and a really great, memorable one

5 Tips for Keeping Customers Coming Back

Posted: 8/21/2019

You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.[1]You can double your profitability just by keeping the customers you already have. So how do you do that? Here are five tips for keeping your customers coming back.

Does the Weight of Your Paper Matter? You Bet!

Posted: 6/19/2019

Did you know that the weight of the paper you use in your print marketing can impact how well your audience engages with your message? That heavier weight paper creates a more positive image of your brand and increases the likelihood that your information will be shared with friends?

Are You Overlooking Opportunities for Color?

Posted: 5/16/2019

Color is a critical element of any marketing program. With a little creativity, you can find great new ways to grab attention and draw your customers’ eyes to places in your printed materials that you want them to look. Here are five places to get started.

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