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Blogs by Subject: Creative Services
5 Reasons Print Stubbornly Refuses to Be Replaced

Posted: 11/16/2017

No matter how frequently marketing gurus prophesy the demise of print, and no matter how loudly and publicly they do it, print marketing remains the bedrock of any successful multichannel marketing program. Let’s look at five reasons why print is here to stay.

Best Practices in Personalized Marketing

Posted: 9/18/2017

If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the recipient. But just dropping in data-driven content doesn’t guarantee success. Sometimes other factors can dull your results. Maybe the offer is great, but the design is so uninteresting that nobody reads it. Or the headline is snappy and the design is great, but there is no incentive for people to respond.

Did You Know Personalized Printing Is Green Printing?

Posted: 7/27/2017

It pays to be green. Not only should you consider green alternatives because it’s the right thing to do, but also because it’s good business. Consumers want to do business with companies that are good stewards of the environment. When you think about personalization, do you think about lower cost per lead, higher per order values, and increased ROI? You should.

3 Tips for Optimizing Your Multichannel Marketing

Posted: 6/22/2017

The most common channel pairing with print these days is email, but you might also want to consider text messaging, banner ads, social media (such as Facebook), and search engine advertising, as well. Each channel has different benefits depending on your marketing goals and the target audience you are trying to reach.

Guide to Being Authentic

Posted: 6/8/2017

Whether you are writing copy for direct mail, email, social media, or mobile video, it is important to be authentic. People buy from people, so create marketing copy that is believable and that makes people want to buy from you. But like everything else, being authentic still takes planning. Here are five tips for keeping it real.

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