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Blogs by Subject: Fulfillment
Pantone’s Color of the Year: Living Coral

Posted: 1/3/2019

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick. In a world filled with uncertainty, Pantone chose Living Coral for its warmth and optimism.

Paper 101: What Different Terms Actually Mean

Posted: 3/29/2018

When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the process.

5 Reasons Print Stubbornly Refuses to Be Replaced

Posted: 11/16/2017

No matter how frequently marketing gurus prophesy the demise of print, and no matter how loudly and publicly they do it, print marketing remains the bedrock of any successful multichannel marketing program. Let’s look at five reasons why print is here to stay.

Did You Know Personalized Printing Is Green Printing?

Posted: 7/27/2017

It pays to be green. Not only should you consider green alternatives because it’s the right thing to do, but also because it’s good business. Consumers want to do business with companies that are good stewards of the environment. When you think about personalization, do you think about lower cost per lead, higher per order values, and increased ROI? You should.

3 Tips for Optimizing Your Multichannel Marketing

Posted: 6/22/2017

The most common channel pairing with print these days is email, but you might also want to consider text messaging, banner ads, social media (such as Facebook), and search engine advertising, as well. Each channel has different benefits depending on your marketing goals and the target audience you are trying to reach.

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