Richardson Printing - Find Us on Facebook Richardson Printing Join Us on Linked In Richardson Printing - Find Us on YouTube Richardson Group - Follow Us on Twitter

Blogs
Blogs by Subject: Fulfillment
5 Reasons Print Stubbornly Refuses to Be Replaced

Posted: 11/16/2017

No matter how frequently marketing gurus prophesy the demise of print, and no matter how loudly and publicly they do it, print marketing remains the bedrock of any successful multichannel marketing program. Let’s look at five reasons why print is here to stay.

Did You Know Personalized Printing Is Green Printing?

Posted: 7/27/2017

It pays to be green. Not only should you consider green alternatives because it’s the right thing to do, but also because it’s good business. Consumers want to do business with companies that are good stewards of the environment. When you think about personalization, do you think about lower cost per lead, higher per order values, and increased ROI? You should.

3 Tips for Optimizing Your Multichannel Marketing

Posted: 6/22/2017

The most common channel pairing with print these days is email, but you might also want to consider text messaging, banner ads, social media (such as Facebook), and search engine advertising, as well. Each channel has different benefits depending on your marketing goals and the target audience you are trying to reach.

Guide to Being Authentic

Posted: 6/8/2017

Whether you are writing copy for direct mail, email, social media, or mobile video, it is important to be authentic. People buy from people, so create marketing copy that is believable and that makes people want to buy from you. But like everything else, being authentic still takes planning. Here are five tips for keeping it real.

Effective Communication Breeds Customer Loyalty

Posted: 3/24/2017

Many of your competitors likely offer a quality product and service with prices and delivery standards that are similar to yours. In this fiercely competitive environment, how can you continuously attract and win new customers while fostering loyalty among your current ones?

View More Blog Entries >>  

Subscribe to our Blog via RSS

Send this page to a friend

© 2017 Richardson Communications Group  1490 Southern Road Kansas City, MO 64120  888.421.2103
Google+