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Blogs by Subject: In the News
Securing Your Customers’ Loyalty

Posted: 9/11/2018

Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. 1. Market in the age of “me.” 2. Coupons galore! 3. Don’t be channel agnostic. 4. Ask their opinion. 5. Remember to say “thank you.”

Paper 101: What Different Terms Actually Mean

Posted: 3/29/2018

When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the process.

Guide to Being Authentic

Posted: 6/8/2017

Whether you are writing copy for direct mail, email, social media, or mobile video, it is important to be authentic. People buy from people, so create marketing copy that is believable and that makes people want to buy from you. But like everything else, being authentic still takes planning. Here are five tips for keeping it real.

Welcome to brandPortal®

Posted: 12/4/2014

For the second year in a row, Richardson Communications Group is being recognized as a Kansas City Smart Company to Watch. By creatively integrating the many services we offer, Richardson is able to support our clients’ marketing programs and provide outstanding results. This year, we are thinking so BIG we’re bursting at the seams with innovative ideas for your next marketing initiative!

Bikers for Babies Success Story

Posted: 10/16/2014

As in the past, Richardson Communications Group was thrilled to lend a hand to the March of Dimes and their Bikers for Babies Event this year. It's always a pleasure to work with the ladies at our Kansas City March of Dimes chapter — we're working together for healthier, stronger babies!

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