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Blogs by Subject: Mailing
5 Ways to Market for Less

Posted: 3/21/2019

Did you know that even during the Great Depression, some companies thrived? While other marketers were cutting their spending, a few businesses like Camel and Chevrolet took the opportunity to use aggressive marketing tactics to grab market share from their competitors. It's proof that the key to long-term success in any economy is to get in front of your target audience and stay there.

Pantone’s Color of the Year: Living Coral

Posted: 1/3/2019

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick. In a world filled with uncertainty, Pantone chose Living Coral for its warmth and optimism.

5 Tips for Value Engineering Your Print Projects

Posted: 11/20/2018

Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether a building renovation or a print campaign and making sure that you are maximizing the value of every dollar. Sometimes less expensive options can get the job done without sacrificing quality. Here are five ways you can value engineer

Securing Your Customers’ Loyalty

Posted: 9/11/2018

Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. 1. Market in the age of “me.” 2. Coupons galore! 3. Don’t be channel agnostic. 4. Ask their opinion. 5. Remember to say “thank you.”

Does Your Multichannel Strategy Need an Update?

Posted: 7/10/2018

When was the last time your print marketing strategy was freshened up? When was the last time you looked at your creative approach, value proposition, and media mix with fresh eyes? If it’s been a while, maybe now is the time. Here are three areas to consider.

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