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5 Tips for Keeping Customers Coming Back

Posted: 8/21/2019

You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.[1]You can double your profitability just by keeping the customers you already have. So how do you do that? Here are five tips for keeping your customers coming back.

Does the Weight of Your Paper Matter? You Bet!

Posted: 6/19/2019

Did you know that the weight of the paper you use in your print marketing can impact how well your audience engages with your message? That heavier weight paper creates a more positive image of your brand and increases the likelihood that your information will be shared with friends?

Are You Overlooking Opportunities for Color?

Posted: 5/16/2019

Color is a critical element of any marketing program. With a little creativity, you can find great new ways to grab attention and draw your customers’ eyes to places in your printed materials that you want them to look. Here are five places to get started.

5 Variables in Your Personalized Print Success

Posted: 4/17/2019

As marketers, we know that personalizing your print and email communications works. But how well? Metrics from personalized campaigns range from single digits to nearly 100%. It’s always tempting to compare your campaigns to others, especially those in published articles or case studies.

5 Ways to Market for Less

Posted: 3/21/2019

Did you know that even during the Great Depression, some companies thrived? While other marketers were cutting their spending, a few businesses like Camel and Chevrolet took the opportunity to use aggressive marketing tactics to grab market share from their competitors. It's proof that the key to long-term success in any economy is to get in front of your target audience and stay there.

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