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Blogs by Subject: Mailing
Is Social Media Print’s New Best Friend?

Posted: 5/1/2018

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together.

Paper 101: What Different Terms Actually Mean

Posted: 3/29/2018

When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the process.

5 Considerations for Creating Standout Mail Pieces

Posted: 2/28/2018

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail pieces.

Print in 5 Dimensions

Posted: 1/29/2018

One of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world and continues to make print an indispensible piece of the marketing puzzle. Here are 5 “dimensions” of print that you can use to engage and delight your audiences.

5 Reasons Print Stubbornly Refuses to Be Replaced

Posted: 11/16/2017

No matter how frequently marketing gurus prophesy the demise of print, and no matter how loudly and publicly they do it, print marketing remains the bedrock of any successful multichannel marketing program. Let’s look at five reasons why print is here to stay.

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