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Blogs by Subject: Personalized Media
Does Your Multichannel Strategy Need an Update?

Posted: 7/10/2018

When was the last time your print marketing strategy was freshened up? When was the last time you looked at your creative approach, value proposition, and media mix with fresh eyes? If it’s been a while, maybe now is the time. Here are three areas to consider.

3 Tips for Maximizing Results with Print + Email

Posted: 6/4/2018

Email makes a terrific partner to direct mail campaigns, whether sent in advance of the mailing or as a follow-up. Combine direct mail with email is a great way to increase response rates. Here are three ways to manage the timing to turbocharge your results.

Is Social Media Print’s New Best Friend?

Posted: 5/1/2018

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together.

Paper 101: What Different Terms Actually Mean

Posted: 3/29/2018

When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the process.

Print in 5 Dimensions

Posted: 1/29/2018

One of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world and continues to make print an indispensible piece of the marketing puzzle. Here are 5 “dimensions” of print that you can use to engage and delight your audiences.

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