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Blogs by Subject: Point-of-Purchase
Print in 5 Dimensions

Posted: 1/29/2018

One of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world and continues to make print an indispensible piece of the marketing puzzle. Here are 5 “dimensions” of print that you can use to engage and delight your audiences.

Why You Should Be Doing Event Marketing

Posted: 4/28/2017

Event marketing, including trade shows, seminars, and conferences, offers unique opportunities to engage customers and increase the visibility of your brand. Direct mail, email, social media, and other marketing channels each have a role to play in raising awareness about your company.

Effective Communication Breeds Customer Loyalty

Posted: 3/24/2017

Many of your competitors likely offer a quality product and service with prices and delivery standards that are similar to yours. In this fiercely competitive environment, how can you continuously attract and win new customers while fostering loyalty among your current ones?

Year End Wrap Up

Posted: 1/11/2013

2012 was a busy year starting with an extreme makeover of our brand! We proudly launched Richardson Communications Group in January with our BIG — I mean really HUGE — Did You Know That campaign. Our new look and capabilities set the stage for new opportunities and great events throughout the year. Here are some of our favorites…

The Baby Wipe Brigade!

Posted: 10/10/2012

At Richardson, we are all about giving back. So, when an opportunity came up for us to purge an excessive amount of Huggies® baby wipes, left over from a point-of-purchase program, we jumped in full force! Upon completing a custom POP program for a client, who is an agency of record for Kimberly-Clark®, we discovered we had been shipped an over-abundance of 8ct. baby wipe packets. Shipping them back to the client would be costly in freight; therefore, we were given the opportunity to dispose of them as we saw fit.

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