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Blogs by Subject: Point-of-Purchase
Pantone’s Color of the Year: Living Coral

Posted: 1/3/2019

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick. In a world filled with uncertainty, Pantone chose Living Coral for its warmth and optimism.

Print in 5 Dimensions

Posted: 1/29/2018

One of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world and continues to make print an indispensible piece of the marketing puzzle. Here are 5 “dimensions” of print that you can use to engage and delight your audiences.

Why You Should Be Doing Event Marketing

Posted: 4/28/2017

Event marketing, including trade shows, seminars, and conferences, offers unique opportunities to engage customers and increase the visibility of your brand. Direct mail, email, social media, and other marketing channels each have a role to play in raising awareness about your company.

Effective Communication Breeds Customer Loyalty

Posted: 3/24/2017

Many of your competitors likely offer a quality product and service with prices and delivery standards that are similar to yours. In this fiercely competitive environment, how can you continuously attract and win new customers while fostering loyalty among your current ones?

Year End Wrap Up

Posted: 1/11/2013

2012 was a busy year starting with an extreme makeover of our brand! We proudly launched Richardson Communications Group in January with our BIG — I mean really HUGE — Did You Know That campaign. Our new look and capabilities set the stage for new opportunities and great events throughout the year. Here are some of our favorites…

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