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Blogs by Subject: Promotional Products
5 Ways to Market for Less

Posted: 3/21/2019

Did you know that even during the Great Depression, some companies thrived? While other marketers were cutting their spending, a few businesses like Camel and Chevrolet took the opportunity to use aggressive marketing tactics to grab market share from their competitors. It's proof that the key to long-term success in any economy is to get in front of your target audience and stay there.

Are You Doing These 5 Things for Personalization Success?

Posted: 2/6/2019

What is the difference between a great personalized print campaign and a flop? Adhering to best practices. Knowing today’s best practices can make the difference between a good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print marketing that you should be using in all of your campaigns.

Pantone’s Color of the Year: Living Coral

Posted: 1/3/2019

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick. In a world filled with uncertainty, Pantone chose Living Coral for its warmth and optimism.

Securing Your Customers’ Loyalty

Posted: 9/11/2018

Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. 1. Market in the age of “me.” 2. Coupons galore! 3. Don’t be channel agnostic. 4. Ask their opinion. 5. Remember to say “thank you.”

3 Tips for Maximizing Results with Print + Email

Posted: 6/4/2018

Email makes a terrific partner to direct mail campaigns, whether sent in advance of the mailing or as a follow-up. Combine direct mail with email is a great way to increase response rates. Here are three ways to manage the timing to turbocharge your results.

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