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Blogs by Subject: Promotional Products
Best Practices in Personalized Marketing

Posted: 9/18/2017

If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the recipient. But just dropping in data-driven content doesn’t guarantee success. Sometimes other factors can dull your results. Maybe the offer is great, but the design is so uninteresting that nobody reads it. Or the headline is snappy and the design is great, but there is no incentive for people to respond.

3 Tips for Optimizing Your Multichannel Marketing

Posted: 6/22/2017

The most common channel pairing with print these days is email, but you might also want to consider text messaging, banner ads, social media (such as Facebook), and search engine advertising, as well. Each channel has different benefits depending on your marketing goals and the target audience you are trying to reach.

Why You Should Be Doing Event Marketing

Posted: 4/28/2017

Event marketing, including trade shows, seminars, and conferences, offers unique opportunities to engage customers and increase the visibility of your brand. Direct mail, email, social media, and other marketing channels each have a role to play in raising awareness about your company.

Effective Communication Breeds Customer Loyalty

Posted: 3/24/2017

Many of your competitors likely offer a quality product and service with prices and delivery standards that are similar to yours. In this fiercely competitive environment, how can you continuously attract and win new customers while fostering loyalty among your current ones?

Welcome to brandPortal®

Posted: 12/4/2014

For the second year in a row, Richardson Communications Group is being recognized as a Kansas City Smart Company to Watch. By creatively integrating the many services we offer, Richardson is able to support our clients’ marketing programs and provide outstanding results. This year, we are thinking so BIG we’re bursting at the seams with innovative ideas for your next marketing initiative!

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