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Blogs by Subject: Promotional Products
Securing Your Customers’ Loyalty

Posted: 9/11/2018

Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you? Make your relationship so great that they don’t want to go anywhere else. 1. Market in the age of “me.” 2. Coupons galore! 3. Don’t be channel agnostic. 4. Ask their opinion. 5. Remember to say “thank you.”

3 Tips for Maximizing Results with Print + Email

Posted: 6/4/2018

Email makes a terrific partner to direct mail campaigns, whether sent in advance of the mailing or as a follow-up. Combine direct mail with email is a great way to increase response rates. Here are three ways to manage the timing to turbocharge your results.

5 Considerations for Creating Standout Mail Pieces

Posted: 2/28/2018

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail pieces.

Print in 5 Dimensions

Posted: 1/29/2018

One of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world and continues to make print an indispensible piece of the marketing puzzle. Here are 5 “dimensions” of print that you can use to engage and delight your audiences.

Best Practices in Personalized Marketing

Posted: 9/18/2017

If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the recipient. But just dropping in data-driven content doesn’t guarantee success. Sometimes other factors can dull your results. Maybe the offer is great, but the design is so uninteresting that nobody reads it. Or the headline is snappy and the design is great, but there is no incentive for people to respond.

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