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Blogs by Subject: Newsletters
Are You Doing These 5 Things for Personalization Success?

Posted: 2/6/2019

What is the difference between a great personalized print campaign and a flop? Adhering to best practices. Knowing today’s best practices can make the difference between a good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print marketing that you should be using in all of your campaigns.

Pantone’s Color of the Year: Living Coral

Posted: 1/3/2019

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick. In a world filled with uncertainty, Pantone chose Living Coral for its warmth and optimism.

5 Tips for Value Engineering Your Print Projects

Posted: 11/20/2018

Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether a building renovation or a print campaign and making sure that you are maximizing the value of every dollar. Sometimes less expensive options can get the job done without sacrificing quality. Here are five ways you can value engineer

Does Your Multichannel Strategy Need an Update?

Posted: 7/10/2018

When was the last time your print marketing strategy was freshened up? When was the last time you looked at your creative approach, value proposition, and media mix with fresh eyes? If it’s been a while, maybe now is the time. Here are three areas to consider.

Is Social Media Print’s New Best Friend?

Posted: 5/1/2018

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together.

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