Cause Marketing

Cause Marketing


Challenge: Develop a marketing campaign for the March of Dimes in support of their annual charity event.

Project Engineering:

"The March of Dimes Bikers for Babies Ride in Kansas City has been blessed by the generosity of Christine Wright, Michelle Ferguson and Richardson Group. We are grateful that they continue to share their expertise in design, layout and production coordination. The end result is always professionally designed marketing materials that attract thousands of riders. Christine and Michelle are more than talented, generous sponsors... they are significant partners in the continuing effort to reduce the incidence of premature births and infant mortality."

- Penny Sharp, Event Chair

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