Personalized Media Campaign

Personalized Media Campaign


Vertical Market: Key clients from existing customer base + Marketing & Executive Level Prospects

Business Application: Self Promotion - Direct Marketing/Lead Generation

Business Objectives: Richardson wanted to get information out into the marketplace about their personalized media capabilities.

Richardson needed a campaign that would:

Campaign Architecture:

Richardson developed a personalized, cross-media marketing strategy:

Offer:

The direct marketing pieces included an offer for a chance to win a free Starbucks® Gift Card.  The prospects were driven to their own personalized landing pages, where they verified their information and filled out a short survey in return for being entered into the contest.

List:

The marketing/executive level prospect list was developed internally by the Richardson Communications Group.

Success Points:

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