Personalized Animal Health and Agribusiness Media Campaign

Personalized Animal Health and Agribusiness Media Campaign


Project: Richardson Group Personalized Media Campaign

Vertical Market: Animal Health and Agribusiness

Business Application: Self Promotion - Direct Marketing/Lead Generation

Business Objectives: Richardson wanted to get information out into the vertical marketplace of Animal Health and Agribusiness about their additional capabilities and specialization within these industries. 

Richardson needed a campaign that would:

Campaign Architecture:

The Richardson Communication Group developed a personalized, cross-media marketing strategy:

Offer:

The direct marketing pieces included an offer for a chance to win one of three Kindle’s.  The prospects where driven to their own personalized landing pages, where they verified their information and filled out a short survey in return for being entered into the contest for the chance to win one of three Kindle’s.

List:

The list for the Animal Health industry and for the Agribusiness industry was developed internally by the Richardson Communications Group.

Success Points:

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