Richardson Printing - Find Us on Facebook Richardson Printing Join Us on Linked In Richardson Printing - Find Us on YouTube Richardson Group - Follow Us on Twitter

Blogs
5 Considerations for Creating Standout Mail Pieces

Posted: 2/28/2018

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail pieces.

Print in 5 Dimensions

Posted: 1/29/2018

One of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world and continues to make print an indispensible piece of the marketing puzzle. Here are 5 “dimensions” of print that you can use to engage and delight your audiences.

Get More for Your Money

Posted: 1/4/2018

Consumers love to hear how they can get the most out of their money. It is a great marketing tactic, and it is no different when it comes to your marketing budget. Here are a few ways get the most bang for your buck. Need more ideas? Let us brainstorm ways to help you get great results and the most from your budget.

5 Reasons Print Stubbornly Refuses to Be Replaced

Posted: 11/16/2017

No matter how frequently marketing gurus prophesy the demise of print, and no matter how loudly and publicly they do it, print marketing remains the bedrock of any successful multichannel marketing program. Let’s look at five reasons why print is here to stay.

Best Practices in Personalized Marketing

Posted: 9/18/2017

If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the recipient. But just dropping in data-driven content doesn’t guarantee success. Sometimes other factors can dull your results. Maybe the offer is great, but the design is so uninteresting that nobody reads it. Or the headline is snappy and the design is great, but there is no incentive for people to respond.

Previous   View More Blog Entries >>  

Subscribe to our Blog via RSS

Send this page to a friend

© 2018 Richardson Communications Group  1490 Southern Road Kansas City, MO 64120  888.421.2103
Google+