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Blogs by Subject: Mailing
What’s Another Name for Personalized Print Marketing?

Posted: 4/28/2020

What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the short-term sale. How does this work? What might this look like if you decide to add relationship marketing?

Want More B2B Accounts? Try This!

Posted: 2/28/2020

Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. In fact, “Chief Marketer” notes that, on average, B2B accounts have 13 influencers involved in the process. Thirteen!

When It Comes to Profits, It’s Time to Sort Your Customers

Posted: 2/3/2020

When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are. Customer Lifetime Value is an important calculation, but its value to your marketing strategy depends on the accuracy of the numbers you put in.

3 Tips for Keeping that Project on Time

Posted: 11/20/2019

How the marketing world has changed! Whether you are being asked to produce projects in print, email, mobile, or for your website, schedules are compressed. There are more channels to integrate. Everything is more urgent. How do you keep everything running on time and on a budget?

Tips for Mailing on a Budget

Posted: 10/28/2019

Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don't mail less. Mail smarter. Need help optimizing your postal costs using one or more of these techniques? Richardson can show you how:

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