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Blogs by Subject: Packaging
Data: You Can’t Market Without It

Posted: 4/6/2020

There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights, 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive economy. Similarly, Gartner found that 69% of marketing leaders expect the majority of their decisions to be driven by data.

5 Tips for Value Engineering Your Print Projects

Posted: 11/20/2018

Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether a building renovation or a print campaign and making sure that you are maximizing the value of every dollar. Sometimes less expensive options can get the job done without sacrificing quality. Here are five ways you can value engineer

Is Social Media Print’s New Best Friend?

Posted: 5/1/2018

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together.

5 Considerations for Creating Standout Mail Pieces

Posted: 2/28/2018

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail pieces.

Is Your Direct Mail Trustworthy?

Posted: 6/22/2016

People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at five ways you can establish trust with your customers. Richardson has the expertise to help you with this.

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