Richardson Printing - Find Us on Facebook Richardson Printing Join Us on Linked In Richardson Printing - Find Us on YouTube Richardson Group - Follow Us on Twitter

Blogs
Blogs by Subject: Personalized Media
Want More B2B Accounts? Try This!

Posted: 2/28/2020

Marketing to businesses can be tricky. Unlike marketing to individuals or households, where there might be only one or two decision-makers, in businesses, decisions are often made by committee. In fact, “Chief Marketer” notes that, on average, B2B accounts have 13 influencers involved in the process. Thirteen!

When It Comes to Profits, It’s Time to Sort Your Customers

Posted: 2/3/2020

When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are. Customer Lifetime Value is an important calculation, but its value to your marketing strategy depends on the accuracy of the numbers you put in.

Tips for Mailing on a Budget

Posted: 10/28/2019

Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don't mail less. Mail smarter. Need help optimizing your postal costs using one or more of these techniques? Richardson can show you how:

Does the Weight of Your Paper Matter? You Bet!

Posted: 6/19/2019

Did you know that the weight of the paper you use in your print marketing can impact how well your audience engages with your message? That heavier weight paper creates a more positive image of your brand and increases the likelihood that your information will be shared with friends?

Are You Overlooking Opportunities for Color?

Posted: 5/16/2019

Color is a critical element of any marketing program. With a little creativity, you can find great new ways to grab attention and draw your customers’ eyes to places in your printed materials that you want them to look. Here are five places to get started.

View More Blog Entries >>  

Subscribe to our Blog via RSS

Send this page to a friend

© 2020 Richardson Communications Group  1490 Southern Road Kansas City, MO 64120  888.421.2103