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Blogs
Blogs by Subject: Mailing
When It Comes to Profits, It’s Time to Sort Your Customers

Posted: 2/3/2020

When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are. Customer Lifetime Value is an important calculation, but its value to your marketing strategy depends on the accuracy of the numbers you put in.

3 Tips for Keeping that Project on Time

Posted: 11/20/2019

How the marketing world has changed! Whether you are being asked to produce projects in print, email, mobile, or for your website, schedules are compressed. There are more channels to integrate. Everything is more urgent. How do you keep everything running on time and on a budget?

Tips for Mailing on a Budget

Posted: 10/28/2019

Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don't mail less. Mail smarter. Need help optimizing your postal costs using one or more of these techniques? Richardson can show you how:

Is Your Print Project Really Finished?

Posted: 9/27/2019

Any marketer has access to high-quality printing, but far fewer take the time to invest in high-quality coating. For those that do, the extra time can make the difference between buyers seeing your project as “a nice piece” and a really great, memorable one

5 Tips for Keeping Customers Coming Back

Posted: 8/21/2019

You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.[1]You can double your profitability just by keeping the customers you already have. So how do you do that? Here are five tips for keeping your customers coming back.

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